In 2023, an estimated 4.9 billion people use social media across the world. Social platforms provide opportunities for real estate agents to develop and nurture relationships, promote and engage with the community in which they live and work, and establish themselves as a credible and reliable partner. Consumers demand a digital-first experience in all areas of their lives, and buying and selling a home is no different.
Realtors need to stay on top of the latest trends to maximize the power of social media and understand the best way to engage on each platform. Let’s be honest nothing is worse than appearing out-of-touch and out-of-date on social media.
Here are a few social media dos and don’ts to consider as you build your presence online.
Promote The Town
When working with potential buyers, you should be selling not just individual properties but everything around it. Sell the neighborhood by sharing content on nearby parks and beaches, shops, and fun things to do. Remember, real estate is all about location, location, location!
People want to work with people they know, like, and trust; the best way to get to know buyers is to let them know you. Don’t be afraid to be yourself on social media. Share jokes, personal photos, and your interests – all within reason, of course – to be more relatable to potential clients.
Between showing your personality, mix in educational posts that may be helpful resources to previous or potential clients. Buying and selling property is an enormous task; many people need assistance learning how to do so correctly. By serving as a source of information and resources, you can continue to establish your credibility in the community and industry while also generating leads.
Don’t be afraid to engage with your audience. Pose questions for people to respond to, reply to all your comments (good and bad), and ensure people feel heard. Also, don’t be afraid to engage with people in your feed. Like, comment, and share things you enjoy and/or that are relevant. Congratulate new and old buyers on their closings, whether you helped them or not.
Be Too Loud
People will notice if you only use social media to promote your listings. Social media is increasingly becoming more “real and organic,” and those who only post about business falter because of it.
Be sure to include video content in your feeds. Film a home walk-through, go live on-site, or make a TikTok. Don’t skip out on what’s popular and fall behind.
Talk To Yourself
Don’t just post things that look good to YOU. Make sure you are starting conversations and keeping people engaged.
Ignore Former Clients
It is vital to keep connections with your former clients who may not be actively engaged with you right now. Repeat and referral business is extremely important in every aspect of business, particularly in real estate.